What We Do

Insightful Digital Growth

We find simple solutions to complex issues. We help you achieve your goals, optimize your marketing, and reduce customer acquisition costs. We enhance your expertise and identify new opportunities to increase your competitiveness in a competitive market.

These are some of the ways we help our clients grow

Strategic Consulting

At the core of an effective growth strategy are data-driven insights, seamless integration of sales and marketing, and executing marketing tactics through a tried and true marketing model.

We create a growth strategy for each of our clients, but we also offer strategic consulting as a separate service. 

  • Digital Strategies 
  • Growth Lead Services 
  • Internationalization 
  • Concept Design 
  • Digital Maturity 
  • Business & Service Design 
  • More Efficient Use of Marketing Budget
Marketing Technology

We are not a tech partner, but a partner in digital growth. This means that our technology team brings the needs of marketing, sales, and business development to the core of our martech efforts. You always get relevant and genuinely business-beneficial solutions with a light investment. 

  • Marketing Automation 
  • CDP Solutions 
  • EComm & Martech Consulting 
  • CRM Integrations and Best Practices 
  • Attribution Modeling 
  • Kiva Suite Tools 
  • Web Services Development as part of marketing activities 
  • Other Customized Technology Solutions
Supporting Business Strategy

We provide insights to support your chosen business strategy. Our experienced strategists and consultants can help with, for example: 

  • Understanding Visitor/Customer Behavior 
  • Data and Measurement Strategy 
  • Competitor Analysis 
  • Search Engine Analysis 
  • Segmentation of Your Own Customer Data 
  • Market Analysis
Enhancing Your Internal Expertise

We enhance and develop our clients’ skills and expertise through close collaboration and active knowledge sharing. Our services include: 

  • Developing Marketing and Sales Collaboration 
  • Increasing Marketing Maturity 
  • Coaching and Training (also as separate projects) 
  • Interim Services (also as separate projects)
Lead Generation

For many companies, quality sales leads are the lifeblood of growth. We generate leads for clients of various sizes in the following ways: 

  • Increasing Lead Volume 
  • Improving Lead Quality 
  • Building an Inbound Lead Pipelines
E-commerce Sales

In online sales, all phases of the customer’s decision-making journey must be considered. We assist our clients with the following: 

  • Increasing Demand 
  • Growing Visitor Numbers 
  • Increasing Average Order Value 
  • Usability and Conversion Optimization 
  • Improving Traffic Quality
Increasing Your Customer Value

 
Existing customers are invaluable to companies. We take care of your current customers in the following ways: 

  • Customer Retention through Marketing (Marketing Automation, VIP Programs)
  • Reducing Customer Churn 
  • Repeat Purchases, Upsales (Segmentation) 
  • Continuous Sales / Subscriptions 

We extensively utilize data from current customers also in new customer acquisition.

Making customer needs visible with a marketing model


At Kiva, all the work we do is based on a marketing model that allows us to better consider your customers’ needs at different stages of the purchase journey. We favour the See-Think-Do-Care (STDC) model, but other models are also familiar to us. If you already have another marketing model in use, we will adapt to it.

Different Needs at Different Stages

 
In marketing models, customers are segmented based on their stage of the decision-making process. The marketing model links together the different consideration stages, forming a plan of what content to show at which stage, to whom, and in which channels.

See

 
Your largest possible target audience, that does not yet know your brand, company, product, or service. When you attract their interest, you can guide them through the purchase process.

Think


Potential customers who are aware of your offering and are interested. However, they are still comparing between competitors and gathering as much information as possible before making a decision.

Do


Potential customers who are ready to make purchase decisions and are now choosing which company to do business with. Why should they choose you over a competitor?

Care


After the conversion, the Care stage begins. This is where you start building customer relationships. Think of excellent customer service and personalized communication.

Strategy Guides the Utilization of the Marketing Model

The tactics, goals, and content we choose vary based on the customer’s stage and current needs. The phases we focus on first or most depend on your business strategy and, for example, the results of the initial audit conducted at the beginning of the collaboration.

Example of Utilizing the STDC Model:

See

Which KPIs tell us how this stage works

  • Number of website visitors
  • Advertising impressions
  • Social media followers
  • Amount of organic traffic
  • Brand mentions

What tools do we use to get results

  • Social Media
  • Programmatic Advertising
  • Search Engine Optimization

Think

Which KPIs tell us how this stage works

  • Consumption of selected content
  • Time spent on the site
  • Social media engagement
  • Microconversions: newsletter sign-ups and number of prospects, material downloads
  • Additions to the shopping cart

What tools do we use to get results

  • Social Media
  • SEM
  • Programmatic Advertising
  • Search Engine Optimization

Do

Which KPIs tell us how this stage works

  • Number of conversions
  • Conversion value
  • Conversion frequency
  • RO(M)I (Return on Marketing Investment)
  • Customer satisfaction metrics

What tools do we use to get results

  • CRO (Conversion Rate Optimization)
  • SEM
  • Social Retargeting

Care

Which KPIs tell us how this stage works

  • Number of active customers
  • Sizes of customer segments, e.g., reduction in the number of customers at risk of disengagement
  • Values of customer segments, e.g., best customers
  • Customer lifetime value
  • Effectiveness of customer programs

What tools do we use to get results

  • Marketing Automation…
  • …and related advertising and content production

Effective Tactics to Support Strategic Growth

We are not a marketing agency that handles only a single service or tactic. We are a comprehensive growth partner whose tactics and actions are based on the growth strategy we develop together.

Our experienced consultants offer deep expertise in all operational tasks required for growth, such as search engine optimization and advertising, analytics and data, programmatic advertising, content marketing, website development, marketing automation, and social media advertising.

Learn About Our Tactics

Agile and Flexible Growth with Kiva Model

Business Growth

At the core of our collaboration are jointly defined growth goals derived from your business.

Strategic And Tactical Execution

We don’t just execute operational marketing work, but instead we are a visionary partner whose tactical actions are guided by business metrics.

Work Budget, Team, And Collaboration Model

  • Flexible work budget: All Kiva competencies and services easily and scalable with one contract.
  • Team: A strategist, account manager, and analyst ensure growth and bring the right expertise to your aid at the right time.
  • Collaboration Model: We enhance our clients’ knowledge and skills through close-knit collaboration and knowledge sharing.
Why Choose Kiva?

Need a boost for your digital growth?

Tell us about your growth challenges, and let’s find solutions together.